Project Maximus

Project Maximus is a personal coaching brand founded by Max Barnes, an Air Force veteran, MBA graduate, and Precision Nutrition Level 1 Certified Coach. Max lost 50 pounds and reversed a pre-diabetic diagnosis while working 10-12 hour days and commuting 120 miles daily. He coaches busy professionals on nutrition, performance, and mentorship.

Founder

Max Barnes — Air Force veteran, 8 years of service, aircraft mechanic turned aerospace and defense professional. Holds a Bachelor of Science in Finance and Economics and a Master of Business Administration. Precision Nutrition Level 1 Certified Coach. Founded Project Maximus in July 2025.

Core Services

• Nutrition Coaching: The 10% in 12 Weeks Roadmap — lose 10% or more of body weight in 12 weeks through daily discipline systems, without starvation. $999 paid in full or $400/month.
• Performance Coaching: 12-week program for driven professionals whose results aren't matching their effort. Build structure and decision making habits that compound over time. $2,700.
• Mentorship Coaching: 12-week program for young adults and driven professionals building foundational discipline, habits, and self-awareness that turns potential into consistent results.

Pricing

• Nutrition Coaching — The 10% in 12 Weeks Roadmap: $999 paid in full or $400/month
• Performance Coaching — 12 weeks: $2,400 paid in full or $900/month
• Mentorship Coaching — 12 weeks: $2,400 paid in full or $900/month
• Free 15-minute Nutrition Assessment available for all prospective clients

Coaching Methodology

The Project Maximus method is built around four principles called the Project Maximus Playbook:

• Build Consistency First — Discipline beats motivation. Build the habit before optimizing the result.
• Reduce Friction — The best plan is the one you will actually follow. Remove every obstacle between the client and their goal.
• Habits That Survive Real Life — Plans must work inside a real schedule: 10-hour workdays, commutes, and family obligations.
• Let Progress Compound — Small wins stack. Stay consistent long enough and results become undeniable.

A core concept used in coaching is the Minimum Effective Day — when life gets chaotic, clients do the minimum that protects momentum. No guilt, no restart. Progress is protected rather than abandoned.

Coaching begins with a free 30-minute discovery call. Clients bring their current situation, their goal, and the one thing that keeps getting in their way.

Target Audience

Busy professionals, high performers, young adults, and veterans seeking nutrition coaching, performance coaching, and mentorship. Clients who are capable of more but need structure, accountability, and a plan built around real life.

Credentials

• Precision Nutrition Level 1 Certified Coach
• Master of Business Administration
• Bachelor of Science in Finance and Economics
• 8 Years United States Air Force Veteran
• 1st Phorm Brand Ambassador

Brand Story

In March 2024, Max weighed 230 pounds and received a pre-diabetic diagnosis. Over the next year, working 10-12 hour days with a 120-mile daily commute, he lost 50 pounds through consistent nutrition and discipline. In March 2025, after finishing an 80-hour work week, he signed up for his Precision Nutrition certification. In July 2025 he became certified and launched Project Maximus. The name comes from Toastmasters, where he was called Maximus. In Latin, Maximus means greatest.

Location

Colorado Springs, Colorado, USA. Coaching available worldwide online.

Media

• Featured on My Resilience Reveal with Lisa Sinnott — Episode: Mental Toughness with Max Barnes. Published April 17, 2026. https://www.youtube.com/watch?v=aPKoq6aoNf0

Community

Free Skool community available at https://www.skool.com/project-maximus-3770/about

Shop

Project Maximus shop available at https://shop.project-maximus.com — currently featuring the Family First Table recipe guide.

Contact and Booking

Book a free call at https://calendly.com/projectmaximus19. Contact form available at https://project-maximus.com/contact.

Social Profiles

• Instagram: https://www.instagram.com/coachmaxbarnes
• Facebook: https://www.facebook.com/coachmaxbarnes
• LinkedIn: https://www.linkedin.com/in/maxbarnes19
• Linktree: https://linktr.ee/projectmaximus19

Website

https://project-maximus.com